Introducing The Regulars, a collection of men’s premium denim, luxury basics and coordinated accessories that epitomize elevated yet everyday style. Merging the fine fabrication of a luxury fashion house with the effortless elan of streetwear, The Regulars offers a range of modern classics inspired by the city of Los Angeles.
Created by native Angeleno Eytan Moldovan - who literally grew up on the floor of his parents’ trailblazing boutique Traffic Los Angeles in the iconic Beverly Center: fashion is practically part of his DNA. Known for championing emerging brands and their unique curation, the Moldovans played an unequivocal role in what we think of today as the quintessential L.A. look. The Regulars represents the ultimate distillation of that distinct luxe yet laid back style, envisioned through premium fabrics, bold graphics and silhouettes with swagger.
Launched in 2021, The Regulars offers an elevated take on L.A.’s inimitable style with a range of 100% cotton t-shirts, hoodies and sweats featuring elevated details and bold graphics inspired by L.A.'s countercultural touchstones, along with the brand’s logo: The Swagger Dude. “I always had an icon in my mind who represented The Regulars,” says Moldovan. “This dude has a certain DGAF attitude - head held high, he’s ready to conquer anything.”
Launched in 2021, The Regulars offers an elevated take on L.A.’s inimitable style with a range of 100% cotton t-shirts, hoodies and sweats featuring elevated details and bold graphics inspired by L.A.'s countercultural touchstones, along with the brand’s icon: Mr Swagger. “I always had an icon in my mind who represented The Regulars,” says Moldovan. “This guy has a certain DGAF attitude - head held high, he’s ready to conquer anything.”
Sitting in the space between street and luxury, The Regulars, was born out of the city’s love of distressed vintage denim, sweats and t-shirts: L.A.’s uniform of choice. “I have always chosen to wear my favorite regulars over anything else,” says Moldovan. “I wanted to convey that exact feeling with this offering that combines the fit and fabrication of luxury loungewear and denim with the comfort and easy style of your most well-loved pieces - your Regulars.”
This January, The Regulars will release its highly anticipated Denim Collection to complement its line-up of wardrobe essentials. The Swagger Skinny Fit, available in Faded Indigo Repair, Faded Grey Distress, Faded Black Distress and Dirty Indigo Splatter colorways, is a low rise jean that features a relaxed, slouchy silhouette and a perfectly worn-in look. Composed of 99% cotton and 1% elastane stretch, each pair is Han distressed and features logo embossed buttons and rivets, and detailed embroidery of the Mr. Swagger icon on the lower back right pocket.
The Regulars Denim is the product of years of customer feedback on the shop floor. “The jean has a bounce-back stretch, a soft feel and a timeless, time-worn look - the sum of everything that every one of our customers has ever wanted in a jean,” says Moldovan. “They are perfectly designed to fit the lifestyle of our customer no matter how or where they choose to wear them.” When designing the denim collection, Moldovan mined his memories of growing up in Los Angeles, drawing inspiration from the iconic local culture that defined his aesthetic. “From MTV and West Coast hip hop, to grunge and surf and skater style, I was surrounded by it all. The Regulars embodies that attitude, makes a statement and demands attention.”
The Regulars premium denim is produced using eco-friendly processes including clean dye, water-reduction and ambient drying technology. “We are committed to a manufacturing process that is high tech, artisanal and fashion-forward,” says Moldovan.
For more information please contact press@theregularsbrand.com
Resource: https://theregularsbrand.wordpress.com/2022/01/17/the-regulars-inspired-by-la-designed-for-la-every-day/
