The Regulars
Jeans
The
Regulars is your denim of choice. Besides leather, only denim has the ability
to age so beautifully formed by its user into a second skin. Indigo is the
living color that fades together with the lifestyle. The longer it lives, the
more character and attitude it gets.
Indigo and black is our blood.
The Regulars
Jeans passion
We
love denim. A passion we share with everyone who mourns a pair of worn out jeans
as close friend. Jeans share the same soul and attitude as music. The inspiration springs from the
same passion and the same dreams.
We
do sustainable design for everyday lifestyle. Products to be used season after
season. The style and
inspiration of The Regulars jeans is based on American vintage tradition
combined with the roots of denim culture and the rock music scene. Design goes
beyond creating a product that only serves to fulfill A need or a function, it
is also storytelling about life. It’s part of a way of thinking, a concept and
a passion.
The Regulars
Jeans promise
The
Regulars will stay true to jeans and all about jeans wear that is contemporary,
premium and basics. The product is not only a pair of jeans, in terms of
fit-options. We make a high-quality
product, made in a fair way. We offer a wide range of contemporary styles and fits to fulfill our everyday
lifestyle outfits.
The Regulars Jeans
The
Regulars is a brand driven by ideas and design, to give extra value to our
Regulars friends. We care about the brand identity and details. Our philosophy
is part of the products and we like to keep the collection Concept tight.
The Regulars
second hand
We
built our brand on the lifecycle from dry to reuse, where the second hand stage
is the beauty of aging in life. The t-shirt history runs alongside the jean
culture, and The Regulars loves the second hand feeling in a worn-out t-shirt.
The Regulars t-shirts will always be a central part of the collection,
regardless of trends or seasons. Repairing is caring and we make high quality
products worth repairing or reusing.
The Regulars
anti-fashion
As
a true jeans brand we make contemporary style and premium basics, far from
short term fashion. The biggest challenge is to keep the collection like a rock
band, with our own sound, and to reflect the feeling of everyday life and a
true story.
The Regulars
Jeans communication
We
like to communicate with our Regulars friends worldwide, to share and tell
stories about our jeans and everyday lifestyle. We like to talk about business
being responsible in our actions and value for money in our products. The
Regulars like the idea of underground marketing, and the philosophy that denim
lovers will discover and find the product by themselves, currently the opposite
to commercial advertising results, normally only measured in market shares.
